Music in breaking news intros and broadcasts can effectively enhance the emotional impact and convey the story's urgency. A fast-paced, dramatic score can create a sense of tension and heighten the emotional stakes of the situation. It helps grab the attention of viewers and listeners and makes them more engaged with the story.
Using royalty-free news music can be a cost-effective and creative way to increase the production value of reports, making them more polished and professional and improving the news agency's credibility.
Mixing dynamic and active drive music with orchestral and modern instruments can be used as breaking news music. You want something that would make the audience feel like they are in the right place at the right time to get the information firsthand.
News programming was central to NTA's and the government's efforts to forge national unity. The network ensured that news presenters did not simply read prepared scripts but acted as part of the news gathering team. As many of their early news writers came from print journalism, NTA made sure that writers understood the importance of writing for visual presentation. NTA introduced a new line of newscasters and reporters such as Ronke Ayuba, John Momoh, Cyril Stober, Bimbo Oloyede, Ruth Opia, Sienne Allwell-Brown and Sola Omole. Specialized news programmes like Frank Olise's Newsline were also introduced. The major news programmes were the Network News at Nine, a 5-minute News in Brief at 5:00 pm, and a 15-minute Newscap at 11:00 pm.
In the 1990s, NTA joined other state-owned stations in commercialising some aspects of news reporting by including festivals, social events, cultural and business activities in the news or as part of a news programme in return for the payment of a fee.
NTA's news mostly reports on government activities. The major news production is Network News, an hour-long programme that airs at 9:00 pm Monday-Friday except on Wednesdays, when it is replaced with News Extra. Network News usually starts with news from the presidency, then news from the National Assembly, followed by ministries and state governments. Other news productions include News at 7 and Nationwide News at 4 pm. Investigative reporting and human stories are usually subordinate to covering government activities, with the exception of Newsline which airs on Sunday evenings. The 9 pm news programme has one of the network's highest advertising rates for 30-second ads. Paid news segments such as 'News of Special Interest' are inserted into network broadcast news such as Newsline or the 9 pm network news.
NTA is partially funded through a state subvention. NTA has faced criticism that the content it covers is influenced by government and politicians. This interference is said to diminish the professionalism of newscasters on NTA.
The NTA has been criticized by performing artists such as Becky Umeh for allegedly pressuring her and other artists to align their expression with government propaganda goals. In an editorial on 18 October 2009, the Lagos newspaper The Guardian stated that "the federal government-owned television network, the Nigerian Television Authority, (NTA) is arguably the largest of its type in Africa, but it is yet to have the operational freedom required to maximize its potential." 2b1af7f3a8